Four Steps to Choosing the Best Printing Company for Your Next Business Cards

Flickr Free Photo Giving out a business card

Being sure you have chosen the right printing company for your business cards is something you will not feel until you have done it many times.

Follow these four steps to help you choose the right company for your next business cards order, however, and it will at least feel easier.

Start with the prices — Get free quotes from at least five printing companies either in your area or on the Internet. This will allow you to see the full range of prices for business cards, as well as give you information on some of the cheaper ones.

Compare quality against price — Remember, it is not just the price that is important when choosing a printer for business cards. It is the quality that counts more than anything.

That is why you should go through the websites of the handful of printing companies you are still considering, and compare the quality of their work against the prices you charge. If you are not sure from photographs on their websites, head down to their plant and ask them if you can look at their portfolios.

Take your time choosing — Remember, you may not just be choosing a printing company for business cards, but you may also be choosing a print shop for all the future printing jobs you need.

This is why you should take your time, and be sure the one you choose offers everything you are looking for.

Is their staff helpful? — Not enough attention is paid to the helpfulness and friendliness of a printing company’s staff, but this is important.

Only go with a print shop with friendly and helpful staff, and you will quickly find placing an order for business cards or any other print job is always easier than you thought.


Advantages of Business Cards

1We live in a digital world, and using digital marketing for your business is important. But it’s also important to still do some traditional marketing, and one way to do that is to use business cards. There are a number of benefits to using business cards. Here are a few of them.

Some people still appreciate it

While many of your customers may prefer to look at your website or social media pages, some, especially those who are older, may like to have some sort of printed piece of marketing material with your name on it. Business cards fit that bill. They don’t take up a lot of space and people can keep them in wallets or pinned to a bulletin board or refrigerator.

Easy to use

Business cards are easy to use. Because they are small, you can keep them in a wallet, pocket or binder, making them easy to carry around and to hand out. Because they don’t take up a lot of space, people are more willing to take them and find them less intrusive. That means they are more likely to take and keep them than they are something like a flier or brochure.

They are inexpensive

One of the best things about business cards is that they are one of the most inexpensive forms of marketing. Business cards usually cost you only a few pennies apiece, which means you can get a stack of 1,000 for less than $10. Even the smallest business can budget $10 a month for marketing, and using that money for business cards means you can reach a lot of people.

Business cards are inexpensive, easy to use and not at all intrusive, which makes them a great marketing tool. Whether you are marketing yourself or your business, make sure business cards are part of the mix.