We live in a digital world, and using digital marketing for your business is important. But it’s also important to still do some traditional marketing, and one way to do that is to use business cards. There are a number of benefits to using business cards. Here are a few of them.
Some people still appreciate it
While many of your customers may prefer to look at your website or social media pages, some, especially those who are older, may like to have some sort of printed piece of marketing material with your name on it. Business cards fit that bill. They don’t take up a lot of space and people can keep them in wallets or pinned to a bulletin board or refrigerator.
Easy to use
Business cards are easy to use. Because they are small, you can keep them in a wallet, pocket or binder, making them easy to carry around and to hand out. Because they don’t take up a lot of space, people are more willing to take them and find them less intrusive. That means they are more likely to take and keep them than they are something like a flier or brochure.
They are inexpensive
One of the best things about business cards is that they are one of the most inexpensive forms of marketing. Business cards usually cost you only a few pennies apiece, which means you can get a stack of 1,000 for less than $10. Even the smallest business can budget $10 a month for marketing, and using that money for business cards means you can reach a lot of people.
Business cards are inexpensive, easy to use and not at all intrusive, which makes them a great marketing tool. Whether you are marketing yourself or your business, make sure business cards are part of the mix.