Myths About Business Cards

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Myths About Business Cards

One of the best things that you can do if you are a business owner is to have business cards. However, there are a lot of myths about business cards that may stop you from getting the most out of business cards. The following myths about business cards have to be debunked.

Myth: Business Cards are Outdated

Fact: It is natural to feel that business cards are outdated because we are living in the digital age. However, business cards are still relevant. There are some advantages that business cards have that online marketing does not have. For example, business cards give people a personal touch. You can put the business cards in the hands of the people who are interested in your business.

Myth: It is Best to Pass Your Business Cards to Everyone You Know

Fact: Many people give out their business cards to everyone and assume that their phone will start ringing off of the hook. However, you have to establish a connection with the people that you want to do business with. You should talk to the people first and see if they are interested in doing business with you.

Myth: Outdated Cards do Not Matter

Fact: Many people try to save money by passing out old business cards. However, a business card will not do you any good if the information on them are outdated. It shows people that you are not on top of what you are supposed to be doing. It also shows people that you are trying to cut corners and are not serious about your business. That is why you should spend the extra money and get new business cards.

Four Steps to Choosing the Best Printing Company for Your Next Business Cards

Flickr Free Photo Giving out a business card

Being sure you have chosen the right printing company for your business cards is something you will not feel until you have done it many times.

Follow these four steps to help you choose the right company for your next business cards order, however, and it will at least feel easier.

Start with the prices — Get free quotes from at least five printing companies either in your area or on the Internet. This will allow you to see the full range of prices for business cards, as well as give you information on some of the cheaper ones.

Compare quality against price — Remember, it is not just the price that is important when choosing a printer for business cards. It is the quality that counts more than anything.

That is why you should go through the websites of the handful of printing companies you are still considering, and compare the quality of their work against the prices you charge. If you are not sure from photographs on their websites, head down to their plant and ask them if you can look at their portfolios.

Take your time choosing — Remember, you may not just be choosing a printing company for business cards, but you may also be choosing a print shop for all the future printing jobs you need.

This is why you should take your time, and be sure the one you choose offers everything you are looking for.

Is their staff helpful? — Not enough attention is paid to the helpfulness and friendliness of a printing company’s staff, but this is important.

Only go with a print shop with friendly and helpful staff, and you will quickly find placing an order for business cards or any other print job is always easier than you thought.

Advantages of Business Cards

1We live in a digital world, and using digital marketing for your business is important. But it’s also important to still do some traditional marketing, and one way to do that is to use business cards. There are a number of benefits to using business cards. Here are a few of them.

Some people still appreciate it

While many of your customers may prefer to look at your website or social media pages, some, especially those who are older, may like to have some sort of printed piece of marketing material with your name on it. Business cards fit that bill. They don’t take up a lot of space and people can keep them in wallets or pinned to a bulletin board or refrigerator.

Easy to use

Business cards are easy to use. Because they are small, you can keep them in a wallet, pocket or binder, making them easy to carry around and to hand out. Because they don’t take up a lot of space, people are more willing to take them and find them less intrusive. That means they are more likely to take and keep them than they are something like a flier or brochure.

They are inexpensive

One of the best things about business cards is that they are one of the most inexpensive forms of marketing. Business cards usually cost you only a few pennies apiece, which means you can get a stack of 1,000 for less than $10. Even the smallest business can budget $10 a month for marketing, and using that money for business cards means you can reach a lot of people.

Business cards are inexpensive, easy to use and not at all intrusive, which makes them a great marketing tool. Whether you are marketing yourself or your business, make sure business cards are part of the mix.

Making Your Company Stand Out With One of a Kind Business Cards

Choosing the Right Printing company

The first step in printing business cards is choosing the right company to print your cards with. There are hundreds if not thousands of companies eager and willing to print your cards for you.

There isn’t a right or wrong answer when choosing the company, as everyone wants something different to make their business card stand out. One of the best things to keep in mind while you are trying to choose a company is the price.

If you are looking to save some money, maybe pick a company that has lower prices for ordering cards. Looking up customer reviews is also a good way to pick the company that is the best fit for you.

Not Just Black and White Anymore

Gone are the days of a simple black font on a white piece of cardstock. Business cards don’t even have to be a perfect rectangle anymore. Your business card is often one of the first things that potential customers and clients will see, so making it stand out in a sea of other cards is essential.

From matte, to glossy to brown kraft paper, the option are vast and varying.You can even chose a holographic foil card to make a dramatic statement. A lot of companies also let you choose the thickness of the card you are going to order. Design options are just about endless.

The Most Important Thing

From font styles, to colors to the variety of designs and graphics you can choose from to put on your card, you can really make a one of a kind business card. Show off your own personal style and stand out so that clients remember your company.